What do I do? Corporate and brand communicator on and offline as of 1988. I’m trained for campaignable Ideas that are “media-neutral strategic platforms” as Sir Martin Sorrell of WPP exceptionally puts it. Have navigated companies and brands with strong expertise, insights, sharp Ideas. My work is a task for restless performers and conceptual storytellers; species with spirit, strategic vision, and innovative mindset (always positive, with a smile)! Love to connect, create and combine teams and then coach to excellence with EQ.
Still, a humble learner. It proved insightful all the years to talk to peers, consumers, influence groups, communities, experts, advocates for a validated opinion, prior deciding what’s next! You see, respecting others and listening deeply is my way to gain trust & equality …the world needs to co-create.
Inspire and get inspired. Love to write, read, conceptualize and share, rooted in my years as a copywriter when I learned to construct the Logos in communications and to convey Eros. Later on, I crafted my ability to associate concepts and insights with Business issues. Now the future holds that we work to inspire and coach the next generation of talented minds, as well as bring Change. This is why I blog, support startups, and teach.
Passion for life and Lovemarks : living by the sea with my wife and our kids; unforgettable 14-days safari trip to Africa; trying world ethnic cuisines; sitting by the fire on windy mountains; basketball or tennis (and both…) …BBQ-ing and cooking for friends; archiving and enjoying music. I’m up for sustainability, environment issues. I’m in for fine arts and Movies / Cinema / Mythology (in that sequence) and of course for games (multi-platform, multi-screen).
Inspirational dream. Add Value in whatever you do! Value comes when you influence the world around; carve out a market edge; when you attract and keep best people around you; or simply by convincing an audience about something useful. The profitable return from this is learning, excellence and personal empowerment …at the end trusted partners and friends! Let’s add value, together.
Everybody asks “where do we go?” Unclear future and financial world instability? It is so, but the path is clear; change what we were doing in the last 25 years. Innovate more frequently in every little that helps. Be open and collaborate with the world. Search and promote sustainable business models in every industry. Feel and live more human-centric. All these will benefit next grenerations: the so called Game Changers (many new raw-models ….startups, social enterpreneurs, Learners and Doers, futurists – Download the Wollf Olins “Game Changes” Report ). In this change effort, the Networked Society will empower societies and business making to use easy-to-access technology as a tool for everything we do and live for!
Responsible Digital Strategies, Ericsson Group Function Marketing & Communications
“Tasos has everything you could wish for in a colleague …reliable, inspiring, ambitious and extremely curious, which is as hard to find in people as it is important in today's quickly evolving work life. On top of that, Tasos is a great friend, thoughtful and generous. The combination makes him a truly fantastic team member.”
Director External Communications, Ericsson Group Function Marketing & Communications
“…knowledge and expertise of a true communications professional. Tasos takes full accountability of the projects he is managing. He is experienced in both local/regional and global projects, providing him with the ability to both focus on details at the same time as he has focus on strategic issues to get the full picture. Tasos is a humble person to work with, but always stands behind and argues if there are aspects he believes are important to deliver success of a project.”
Chief Financial Officer, Ericsson Southeastern Europe
“…cooperative, open-minded, and knowledgeable pro who adds value to the growth plans of our company. Multi-tasking as he is, he manages to perform with high-results for Southeastern Europe internal and external communication plans”
Head of Sales Greece, Cyprus, Bulgaria & Malta Ericsson
“..worked with Tasos in an extremely demanding multinational environment for the past two years. He always exceeded the expectations of the entire Leadership Team. Dedicated, tireless and always with fresh ideas helped bring out the best as a Communications expert…”
President IKON Porter Novelli
“…a strategic thinker and an experienced communicator… can grasp the essence of an issue, provide insightful counsel and suggest innovative approaches and solutions.”
Group Account Director, Lowe Athens
“…strong analytical thinker and a valuable strategic mind. He can lead a team to work hard and inspire them to think out of the box. He can also perform as an excellent doer…really good at working under…very good presentation skills.”
Business Development Executive, EZA
“…Tasos and his team, we managed to develop state of the art integrated communication for our products with outstanding business results…was the main contributor of the extra ordinary team spirit between our corporate teams…qualities: Great Results, Expert, Creative."
Marketing & Sales Director, Japan Tobacco International
“…supervising the Winston Account for JT International…very good co-ordination and communication skills …by providing roles’ clarity…managed to put together a skilful account team to deliver against demanding client briefs …has been rated highly as creative, results oriented and in line with business objectives. His mature personal style has worked as a catalyst under heated circumstances, providing clear vision and business directions.“
VP Sales & Marketing
“…the best memories from this cooperation…a resourceful executive, trustworthy and reliable. He understands business requirements…His ideas and dedication to our business at that time played a significant role for the development and successful placement of our brands…recommend Tasos to any project that he is willing to undertake…”
Music supervisor and producer, Mega TV
“…great Chief, who knows how to win the trust of collaborators and subordinates…tireless and inexhaustible as regards work. He is always willing to help and explain, but also expects a lot from his colleagues. We had a very good cooperation and I learnt a lot…”
Founding Principal at EACA International
“…was a great inspirer and energizer in Adel Saatchi & Saatchi, very well connected and willing to pursue new ideas form anywhere. He was popular across the EMEA region and brought integrity and hard work to develop our Athens agency."
Executive VP, Bancpost & President EFG Retail Romania
“…always a results oriented person with great communication skills. He was a person of high integrity that always inspired people around him. Working with Tasos was a combination of business efficiency with great fun.”
Affluent Banking Manager
“…effective in understanding client requirements and translating them to work for the marketing / advertising agency, demonstrating good leadership.”
eBusiness & mBusiness professional
“…a pleasure to work with Tasos. We collaborated on a couple of specs and I appreciated his talent in keeping the team together, and his knowledge in Marketing & communication issues. I would work with him anytime.”
Associate Business Development Director, Spada
“We delivered a great pitch with Tassos – not only highly enjoyable and intense, but he was very responsive to our questions and he ensured everything went smoothly…I hope we do another in the future.”
EU/Public Affairs professional
“…best team-leader I have ever worked with. Inspiring, managing, motivating, keeping deadlines, very hard-worker. A partner you can trust and expect the best business result…clients trust him and his colleagues admire him.”
President | Shopper Marketing & Retail Operations
“Tassos and I worked together on the Olympic activation campaign for Visa in 2004. He was an awesome leader of the team in Athens and we built a partnership that I will always value. If I ever find myself needing help in Greece he will be my first call.”
Partner & Commercial Director, AMVYX
"His many years of experience…contribute a wealth of knowledge to the clients…Thoroughly analytical, good strategic thinker. Very personable, creates great relationships with his peers and clients. Very hard worker, and an overall pleasure to work with him. Top qualities: Personable, Expert, High Integrity"
CEO, Adel Saatchi & Saatchi
“…well-rounded professional with strong technical knowledge and exceptional human skills…helped the Company achieve its objectives….as a Management Director he handled a great workload, yet he always managed to find the time and energy to carry out important initiatives…contributed significantly to the Company’s excellence, development and creative success.”
Head Of Marketing OTE, Residential, SOHO & SME
"…top-class professional. He had a fantastic track record troughout the whole of our collaboration. It is always a pleasure working with him and please let it be noted that the outcome of his work is excellent. Top qualities: Great Results, Personable, Expert"
Senior Art Director
“With foresight and passion Tassos is the professional you can trust… I would rank him as one of the best directors. I feel confident in saying that he is capable of handling any situation with thoughtfulness and maturity.”
Managing Director at Anne Semonin, Paris
“…Management Director in a very successful advertising agency…contributed immensely to the development of our brands…a perfect balance behind a strategic mind and a hands-on approach…under his leadership, the account team has been efficient, motivated…shown real passion for the brands…fruitful experience…”
Marketing Manager, VOLVO Hellas
"…knowledgeable and highly experienced …consistently demonstrated the ability to come up with innovative solutions and ensure results under complex and critical situations, in a way that inspired confidence. I would certainly look forward to cooperating with him in the future."
Account Supervisor, Ashley & Holmes
“…ideal manager…willing to communicate his knowledge and experience to his team. He stands out for his leadership qualities, strategic thinking, and negotiating techniques…team spirit and is a source of inspiration and motivation.”
Founder @ The Buzz Firm
“…task oriented and with a team spirit Tasos is a great college to worth with. His experience and knowledge can only act as inspiration for the team.”
Marketing Specialist, Rea Maternity
“…real leadership abilities! He can inspire you to improve your work efficiency without pressure and he has the capability of adapting himself to unforeseen circumstances!!!”
Founder of Nookie Cookie
“…have yet to come across a colleague who can stand up to the high standards Tasos sets! A diligent and devoted leader…calmness, his sense of humor, the ability to always see the “light” side of things, his moral code of ethics…”
CEO, Hellenic Hull Management (HMA)
"…treats every client as if he was his only client…he listens well, and then he produces ideas which are spot on. When delivering his business views he takes into account cost against result and this is always something clients appreciate. Top qualities: Great Results, High Integrity, Creative"
Communication & PR Manager, Hellenic Shipyards
“…knowledge of the field is very deep and detailed and his long experience has proved to be an asset for us…outstanding talent grasping the needs of his customer…In crisis he always manages to provide quick and to the point solutions…trustworthy and discreet when dealing with confidential issues…one of the best professionals that I have worked with..“
Co-Founder & CEO, Advocate/Burson-Marsteller
“…a seasoned and talented communications professional with strategic skills and exceptional drive. It has always been a great pleasure to work with him in preparing competitive pitches we were pursuing together. He has an integrated approach to communications challenges through his experience in advertising, strategic planning and PR.”
General Manager, Civitas Ketchum
“…highly talented communications consultant, with extensive experience in marketing and integrated communications…with a focus on providing strategically sound innovative solutions that secure a distinct ROI. His creativity and passion have earned him numerous industry awards for both brand and corporate campaigns.”
Affiliate Services Manager RCI Europe
“…is a very helpful and creative mentor. As a team member of the projects, I learnt many details about my job and enjoyed his friendly and professional supervision as a junior colleague of him.”
Group Brand Manager, Sarantis
"…valuable partner…quick to grasp all the important issues at hand, delivered excellent results and worked beyond the scope of our brief, providing us with insights and stimuli even after the project was done. I strongly recommend Tasos as your strategic partner…”
Digital Strategist, Milward Brown
“…role-model professional. Creative and open minded but at the same time highly organized and deadline oriented. His strategic thinking…make him a really valuable asset…experience in the "field" along with his special qualities as a human being make him an incomparable mentor.”
Senior Associate Director, Civitas Ketchum
“…talented and experienced…Creative and very quick in his thinking…organized and exceptional problem-solver. A valuable asset to any team and a pleasure to work with. He respects the people he is working with…tries not only to bring in good results but also to be fair.”
Head of Quality Research, Focus Bari
“…it is only a few months ago that I had the chance of watching him presenting a proposal to a client and I was really astonished by his talent, passion, courtesy, but also professionalism, strategic thinking and direct approach. I am sure his new team will be quickly inspired by his exceptional personality.”
Head of Talent Management, RMED Ericsson
“…great professional and human experience; brilliant mind, 24/7 forge of ideas together with the human touch and the capability to deliver…to get the best of his diverse experiences and condensate into strong consulting capabilities…”
CEO Chapter4 Romania
“…extensive and impressive professional background …activated internal resources and energies…true and inspirational business partner, while engaging everybody involved …to find the most innovative ways to relate with company's publics.”
Head of Strategy & Marketing SEE Ericsson
“…excellent marketing communication professional, with an energy that seems to be endless …straight forward, pragmatic approach …continues to be supporting our market positioning and business development activities.”
Head of Sales, Albania, Montenegro, Serbia Ericsson
“…a great professional; I really enjoy working with him. I would recommend Tasos anytime.”
Social Innovation activist
“…combining experience with strategic creative thinking and openness are rare…model for younger generation…perfect messenger to embrace diversities and to bridge gaps in a human-centric way…has the unique ability to inspire, motivate you to create things with a collaborative attitude…”